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Schanner Eishockeyartikel GmbH + Co KG is the exclusive equipment partner of the DEL2 on Sportdeutschland.TV
The Deutsche Eishockey Liga 2 commenced the 2024/25 season at the beginning of September, marking its inaugural season on Sportdeutschland.TV. The premiere season of DEL2 on the sports streaming provider introduces several new features. The BAUER Hockey brand, the world's most renowned manufacturer of ice hockey equipment, is also involved. Represented in Germany by Schanner, the equipment supplier exclusively equips the production teams for DEL2 broadcasts.
This is the result of a long-term equipment partnership between DOSB New Media GmbH and Schanner Eishockeyartikel GmbH & Co. KG. The two parties previously collaborated during the Ice Hockey World Cup, providing the renowned commentary team with the necessary equipment. Building on this success, the partnership has now been extended to the DEL2, which is broadcasted exclusively on the online sports channel. BAUER equips the teams, the majority of whom work on a voluntary basis, with the necessary equipment for both on-air and off-air use, ensuring the excitement from the arenas reaches the fans' screens on a weekly basis.
"We are pleased to announce the extension of our partnership with Schanner on a long-term basis," stated Sven Brandt, Head of Marketing at Sportdeutschland.TV. "It was crucial for us to present a unified image as part of the league's ongoing professionalization and to provide support to the clubs. The partnership with Schanner is vital for this, and in conjunction with the league and all the clubs, it creates a comprehensive and compelling narrative."
Bert Lammel, Head of Marketing at Schanner, is also pleased about the long-term cooperation with Sportdeutschland.TV. "By equipping the on- and off-air teams in DEL2, we have also achieved excellent brand visibility off the ice. The uniform appearance of the TV teams at the DEL2 locations ensures high recognition value. It also allows us to increase awareness of Bauer's new 'First Line Collection', which the presenters wear."
About Sportdeutschland.TV: Sportdeutschland.TV (www.Sportdeutschland.TV) is the sports streaming platform for everything from popular and amateur sport to top international sport. Launched in 2014, the online sports channel was founded by the Deutscher Olympischer Sportbund (DOSB) to bring more diversity to sports reporting. The team at DOSB New Media GmbH continues to pursue this goal even after the DOSB's departure, with which the platform remains in partnership. Live broadcasts and on-demand content from over 70 sports, together with major national and international events, various national leagues as well as highlights, summaries and background reports, make up a unique package. With the Sportdeutschland.TV platform, DOSB New Media GmbH stands for diversity, innovation and participation in sport.
Press contact DOSB New Media
Sven Brandt
T +49 89 277 807485
sven.brandt@sportdeutschland.tv
About Schanner: Schanner Eishockeyartikel GmbH + Co KG distributes 16 brands from the ice sports and fun sports segments in Germany, Austria, Italy and Slovenia, regardless of the season. The wholesaler, which was founded in 1986, is based in Füssen, home of the national ice hockey training center. The product range comprises 7,000 articles on 4,500 square meters of storage space. Schanner stands for the best material and logistical perfection. Service and partnership with the trading partner is the top priority. Competent knowledge transfer and strategic sales advice round off the profile for supporting trade partners. Schanner is also the official supplier of the German national ice hockey teams and more than 70 clubs. The brand portfolio includes Bauer, Prosharp, Mission, SherWood, Vaughn, Fila Skates, Head Skates, Tempish, Base, Sisu, Hyper Wheels, Safe Jaws, Superfeet, Blue Sports and Hockey Shot.
Press contact Schanner Eishockeyartikel GmbH + Co. KG
Bert Lammel
T +49 83629109-132
bert@schanner.de
Photo: Florian Dehn