Munich, August 18, 2026 – A new look, optimized navigation, and a more modern streaming experience: SPORTEUROPE.TV is now presenting itself with a comprehensively redesigned website. The relaunch also marks the start of the brand’s further development. Following the website, the next steps will involve updating SPORTEUROPE.TV’s existing apps and smart TV offerings with the new look and feel.

At the heart of the website relaunch is a more user-friendly interface that guides sports fans more quickly and intuitively to the content that matters to them. The new look and feel ensures a contemporary brand presence and will serve as the visual foundation for SPORTEUROPE.TV across all platforms going forward.

A restructured navigation system makes it easier to navigate between sports, competitions, and individual broadcasts. In particular, the new live stream overview with detailed filtering options allows fans to search specifically for the live events they’re interested in and find the desired stream more quickly.

From the US Open to European Ice Hockey

SPORTEUROPE.TV brings a wide range of live sports to a single platform. Here, sports fans can watch the US Open, the European Volleyball Championships, and ice hockey from the DEL, DEL2, Champions Hockey League, and ICE Hockey League, among other events.

SPORTEUROPE.TV sees itself as a digital home for sports fans who want to follow their competitions and teams live—from top international events to leagues and competitions with passionate fan communities.

The relaunch lays the technical and design foundation for this: Content will be easier to find, live broadcasts will take center stage, and the user experience will be standardized across various devices.

The website kicks things off—apps and smart TV will follow

The new website does not mark the end of SPORTEUROPE.TV’s evolution. The website relaunch is the first step in a comprehensive overhaul of the digital presence. In the next steps, the existing apps and the smart TV offering will also be revamped and adapted to the new brand experience.

The goal is a consistent SPORTEUROPE.TV experience across the web, mobile apps, and smart TV—with a modern interface, easy navigation, and a clear focus on what matters most: experiencing live sports.

Tim Schnabel, COO of SPORTEUROPE.TV: “For us, this product relaunch is much more than just a new brand identity. It marks the start of the next generation of SPORTEUROPE.TV and sets the course for our future development. We want to offer leagues, federations, and sports a digital home while simultaneously laying the groundwork to scale our offerings internationally. This is not just about reach and visibility, but also about enabling new forms of digital marketing and monetization and working with our partners to monetize sports rights even more effectively. With a unified platform, a strong brand, and a consistently digital approach, we are creating the conditions to connect sports fans across Europe with the sports and competitions they love—and to open up new avenues for growth and value creation for our partners.”

About SPORTEUROPE.TV

SPORTEUROPE.TV is one of Europe’s leading digital sports platforms, offering fans access to live sports, highlights, exclusive content, and innovative streaming experiences. The initial focus is on the core markets of Germany, Austria, and Switzerland (DACH), while the company continues to expand its international presence.

With a portfolio of more than 70 sports—ranging from youth and recreational sports to top international competitions—SPORTEUROPE.TV connects established premium events such as the U.S. Open with a