Munich/Düsseldorf, July 2026 – SPORTEUROPE.TV is strengthening its leadership team and setting the course for its next phase of international growth: Effective July 1, 2026, Tim Schnabel (Chief Operating Officer (COO) of SPORT1 GmbH) joined SPORTEUROPE.TV. Together with founder and CEO Björn Beinhauer, he will drive the further development of the company’s products, brand, and international positioning.

Tim Schnabel brings more than 20 years of experience in media, digitalization, platform strategy, brand development, marketing, and digital transformation. In various leadership roles at SPORT1, he was responsible for the company’s entire digital product and platform portfolio—including all digital touchpoints, apps, websites, and social media channels—and served on the Management Board. His key areas of focus included, in particular, digital transformation, platform and content strategies, brand development, and the expansion of innovative digital offerings and reach models.

By expanding its leadership team, SPORTEUROPE.TV is consistently pursuing its goal of further developing itself as a modern and internationally relevant sports media brand. The focus is on innovative product, platform, and communication approaches, as well as the consistent further development of the brand.

“The sports media market is undergoing fundamental change. Reach alone is no longer enough. Successful platforms must become more emotional, more efficient, and more personal—both in terms of their products and their communication,” says Tim Schnabel. “Together with Björn, we want to take SPORTEUROPE.TV to the next level technologically, strategically, and in terms of branding, revitalize the brand, and consistently drive forward our international expansion.”

CEO Björn Beinhauer also sees the expansion of the management team as an important step for the company’s further development: “Tim combines strategic media expertise with entrepreneurial thinking and a deep understanding of digital products, platforms, and transformation. Together, we will significantly advance SPORTEUROPE.TV and position it internationally in the coming years.”

The future strategy will focus on:

• the international scaling of SPORTEUROPE.TV,
• the further development of the product and digital platforms,
• the strategic expansion of the brand and its positioning,
• new emotional and data-driven communication approaches,
• innovative content, streaming, and community models,
• the expansion of strategic partnerships,
• AI-powered media and marketing solutions,
• and a stronger integration of content, community, and commerce.

By appointing Tim Schnabel as COO, SPORTEUROPE.TV underscores its ambition to establish itself as a modern, international, and technology-driven next-generation sports media brand. Together, Björn Beinhauer and Tim Schnabel aim to develop SPORTEUROPE.TV into one of the driving forces of the European sports media industry.

About SPORTEUROPE.TV

SPORTEUROPE.TV is one of Europe’s leading digital sports platforms, offering fans access to live sports, highlights, exclusive content, and innovative streaming experiences. The initial focus is on the core markets of Germany, Austria, and Switzerland (DACH), while the company continues to expand its international presence.

With a portfolio of more than 70 sports—ranging from youth and recreational sports to top-tier international competitions—SPORTEUROPE.TV combines established premium events like the U.S. Open with a unique variety of sports content. The platform deliberately focuses on flexible pay-per-view models and event tickets as an attractive alternative to traditional long-term subscriptions, thereby giving sports fans easy, on-demand access to the sporting events they really want to watch.

Through long-term partnerships with international rights holders, sports federations, and premium brands, SPORTEUROPE.TV is developing the next generation of digital sports media—innovative, flexible, and consistently tailored to the needs of modern sports fans.

Press Contact DOSB New Media
Helen Klos

helen.klos@sporteurope.tv